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The tutorial to start a business blog continued with Part 5. This chapter I will share with you how to create a blog using WordPress. There are two popular platforms to create a blog.
Blogspot and WordPress.
According to Web Technology Survey, W3Techs, more than 30% of all websites on the Internet is using WordPress. It means the majority of websites or blog you found is built on WordPress platform.
This is because WordPress is easy to use and have a ton of useful plugins. It also provides with thousand of beautiful and attractive theme for you to choose. So, I will show to you how to create a blog using WordPress.
In this article, I assumed that you already purchase your domain name and web hosting. Plus, your web hosting should provide you with cPanel.
If not, you have to purchase the domain name and web hosting in order to proceed with this part. You may read Part 4: Register Domain and Web Hosting for more clarification.
Then, how to create a blog using WordPress? Let’s follow step-by-step below:
1. Install The Blog
1. Launch cPanel. You may use the cPanel URL provided by your web hosting company. If you are using SiteGround, you may log in to your Account Area -> My Account – Go to cPanel -> Proceed.
2. On cPanel look for WordPress Tools (or Softaculous) then click WordPress Installer.
3. On WordPress dashboard, click on Install.
4. On Software Setup, fill up the information needed. If you are using SiteGround, they provide with free SSL (https) but what I do at first stage is install using http.
Once completed the installation on http, you can use Let’s Encrypt (provided in cPanel) to configure the https. I will show to you the step to configure the https on the next part.
Choose Protocol: http://
Choose Domain: your domain name.
In Directory: Leave blank if you install the blog on the main directory. If you want to install the blog in the specific directory, you may define the directory name on the field.
5. On the Site Setting, fill up your blog information such as site name and site description. I’m left untick for Enable Multisite (WPMU). For your information, you can still edit this information on your blog dashboard later.
6. On the Admin Account, fill up with admin username, admin password and admin email. For security reason, you should choose a strong password and always remember the username and password. It’s good if you can set the password with scoring 100/100.
7. On the Choose Language, I choose English since this blog in English. Even the blog in other languages, for me, I prefer to choose English because most of the plugins, theme and setting is easy to configure in English.
8. I leave blank on Select Plugins and Choose Theme because I want to configure it later.
9. On Advanced Options, you can edit the database name, prefix and backup location. I leave as is. The cPanel is automatically assigned the detail to your blog.
10. Click Install and you are now finish create a blog using WordPress.
2. Login to The Blog Dashboard
1. In WordPress, the dashboard or admin panel link is http://yourdomain/wp-login.php
2. Use the username and password you provide during the installation process.
3. Now you are at WordPress dashboard. This is the main environment for you to:
Create, edit and publish your blog post under Posts section.
Create, edit and publish your pages under Pages section.
Install and configure your desired theme on Appearance section
Install and configure add-on on Plugins section
Configure the way your blog should be represented under Setting section.
Create the new user for blog administrative under Users section,
and many more features you can discover. Just take your time to learn it.
3. General Blog Setting
Let’s continue with general blog setting. No matter what plugins or themes you are going to use in the future, the setting is as common. It is important to configure the best setting for your blog because it benefits to search engine optimization (SEO) and traffics.
1. Click to Settings. Under the Settings, there are six (6) subsections.
2. Click General. On the Site Title, use your blog name. On the tagline, choose what is your objective of the blog that benefits your visitors. For FiveTopic.com, I want to share about blog marketing for new business.
Then for other configurations, you may define accordingly.
3. Click on Writing Settings. The default post category I choose Blogging. The Categories you can set in Posts section (Posts -> Categories).
The post via email I left as is. The important part in this section is Update Services. Ensure you define with reputable Update Services.
How does it work?
When you published a new blog post, WordPress automatically will notify (via ping service) to this Update Services. So this way, Update Services will get notified about your new post. The search engine also will quickly index your post.
By default, WordPress is using http://rpc.pingomatic.com/ but you can use additional to faster index. Thanks to ShoutMeLoud for the useful listing.
You may copy and paste the Update Services below and add to your blog. Separate multiple service URLs with line breaks.
4. On Reading, your homepage should be your latest post. If you want your homepage is dedicated to a static page, you also can define respectively.
You can define how many posts to show on homepage. For me, I stick with 10 posts. The important part of this section is to ensure Search Engine Visibility is unticked.
If you tick, the search engine will not index your blog. Then what’s the point having a business blog if you don’t want visitors to know about it?
5. On discussion, it mostly focuses on how you handle comment by the visitors. To avoid spam or bad comment, you should tick on “Comment must be manually approved”. Then, when you received a comment, you can read and filter it before decided to approve or not.
6. The Media is how you measure the size of the image based on type. For example the size of the thumbnail, medium and large image.
7. Permalinks is how you structure the post and page link. For SEO friendly, it’s good to have post name on the link. With the post name and the target keyword on it, the potential for your blog to be rank by the search engine is much higher.
That’s it for how to create a blog using WordPress. I really hope you got some idea to start your first business blog. Take your time to explore the WordPress blog dashboard. The more you explore, the more you can gain the knowledge.