Having a blog without plugins seem awkward. The plugins are used to accelerate and smooth your business blog performance by integrating the function into the main blog.
For WordPress, there are more than fifty-five thousand plugins which categorize in various functions to suit your blog. It’s ready to be using based on your needs.
To a better blog, the plugins should not focus only on blog interfaces such as layout and theme.
The great WordPress plugins for a new business blog should extremely focus to increase blog traffic and able to provide info that customer needs. That’s the main objective having a blog in the first place.
Then, what are the WordPress plugins for the new business blog that you should use? I’ve shared some of it that I’m currently using on the blog.
So far, the plugins help me a lot and I believe it should provide the same to you.
Let’s find out.
#1. Akismet Anti-Spam
In blogging terms, spam is unsolicited comment sending by an unethical person (spammer) with the intention to promote their link.
The worst part is, the spammer also tend to become a scammer (fraud). In 2017, the lost recorded related to scam issue recorded more than $90 million. It divided into various categories such as investment scam and dating.
As for a blog, is not up to lose the money. The spammer normally tends to promote their services by drop a comment on the blog post. For the solution, you can use Akismet Anti-Spam to protect your business blog from the spammer.
By default, Akismet Anti-Spam is available during your first-time setup the blog. You don’t need to install unless not available in your plugin listing. All you need is to activate the plugin.
Although it’s free to use but still have the powerful capability to combat against spam comment. The objective of Akismet is to filter and discard the spam comment from being published in the post.
The spam comment usually contains input such as:
Commentator name using keyword
Hyperlink on the text or comment body
An inappropriate link provides example gambling, casino, alcohol and related.
When Akismet detect this type of comment being posted, it will filter and categorize as spam. You may check on Comments section the spam comment being sent by the spammer.
#2. Google Analytics
The traffic is the heart of your blog because it’s a very important element to measure your blog performance. Without traffic and visitor, no point having a business blog since it will end up with a waste of time, money and effort.
For a new blog, it’s understood that hard to get the decent amount of traffic at the beginning.
As you slowly build-up your audience, the blog starts to receive visitors, then how to measure the traffic you received?
In general, the traffic contains the explanation for your visitor performance such as:
Who visits your blog?
Where are the visitors come from?
When the visitor visit?
Which page or post gets the highest readers?
What your visitor’s segment – age, location etc?
How long the visitor read your blog?
To answer the 5W1H (Who, Where, When, What, Why & How), you need a tool. As for now, the great plugin which has all the answers to the 5W1H is Google Analytics.
Install Google Analytics and integrate with your Google Account. For WordPress, the Google Analytics is showing at dashboard but in basic information.
The depth statistics available on Google Analytic website. In the Google Analytics website, you can learn further details of website traffic, pages, behavior and many more. Besides, it’s also free to install.
#3. Social Warfare
Another great WordPress plugin for a new business blog is social media sharing. With this sharing button, the visitor easily able to share your post with just one click. Next, your blog post will appear on the visitor social media wall.
To achieve this goal, I use Social Warfare to encourage the visitors to share my post. The interface was good and easy to configure on your blog.
With Social Warfare, you able to determine the total count of post been shared by the visitors. What you need to do is look at the sharing button.
It’s good metric because you can analyze what type of post most likely your visitors are going to share by looking at the total count. Also, you can determine which social media platform is the visitor favorite to share the content.
For social media platform, I’m set up at least three social media providers:
Depending on your needs, you also can have more than three social media by adding Google Plus, LinkedIn, Reddit, Flipboard even Whatsapp on the list.
Since the blog articles mostly on text and picture, these three social media have a great function to perform well on sharing articles.
According to Statista.com, total combination registered users for this three major social media (as of April 2018) is more than 2.7 billion users worldwide. It’s a good indicator for your blog to boost online widely.
#4. Yoast SEO
Writing a blog post without guidance is like walking in the dark without light. You can walk, but most probably you will be lost and end up at the wrong place.
Unless you are very good at writing and SEO, then you might ignore this plugin. But why you want to do that if it can benefit your writing skill? Besides, it’s free to use.
For blog writing, I’m using Yoast SEO plugin as the guidance. It can guide the blog post written on a good track with search engine optimization(SEO) elements. Before writing a blog post, you have to set a focus keyword and write the article within the keyword.
For example, you set focus keyword “how to create a business blog“, then in the article, you should mention regularly this keyword. You should also add related keywords to support the article such as “create a blog” and “how to start a blog”.
Yoast SEO will analyze your articles in ‘live mode’. It detects the problem found related to SEO such as keyword density, meta description, image, internal link and external link. There are lots of factors used by Yoast SEO to rate your blog post.
In summary, you can see the indicator for Readability and SEO is appear at the top of the article. If you get green Good for both indicator, your article is on a good track for SEO.
For me, Yoast SEO is one of the must-have WordPress plugins for new business blog. It just awesome and help you a lot.
#5. Contact Form 7
In order for the visitor to reach your business, you need to establish a communication channel. Apart from email and phone number, you also can give option via a contact form. The visitors only need to fill up with appropriate inquiry then send their request.
One of the WordPress plugins for new business blog I ever use is Contact Form 7. Been download and use by more than 1million, it shows how reliable the plugin to create impressive form.
The types of form normally using on the business blog are general inquiry form, request for quotation form and technical support form.
I’ve created two posts related to Contact Form 7. You may read at:
What is the plugin you’re using to create form? Share with us.
#6. OneSignal Push Notification
Push notification use to quickly trigger notification your visitors. The visitor only needs to click subscribe to notifications button, then the plugin will notify your visitor when you published a new blog post.
OneSignal Push Notifications plugin is the one that can achieve this objective. The benefit for your business blog is, it can build audience engagement and turn them to repeat visitor. Means it’s a great tool to increase your blog traffic.
They offer three push notification features such as mobile push, web push, and the new one is email push notification.
Another great plugin is WP-Poll. The simple and easy way to get visitor contribution is using a poll. Visitor only needs to choose their preferred choices.
For example, if you are running t-shirt printing business and have three designs to be released, but you don’t know which design is gain more attraction and prefer the customer.
Then, the best way is to organize a poll on your blog. Let’s visitor decide because in the end, the customer itself will buy from you. They know what they want.
It saves your time and cost because you don’t need to release all three designs. Always remember, in business, is not about you but it’s about them. The customers.
Install Plugins That Really Needed
There are lots of WordPress plugins but not all will fit your requirements. The more plugins you installed, the heavier your business blog to be load and run.
Some of the plugins may decrease your blog speed, slow down blog load or messing up your theme. It’s because the plugins are not compatible with current WordPress version. It’s burden.
Final words, choose wisely. Read the online review and you will find perfect plugins for your business blog.
Let’s have a poll for the plugins. I want to know your choice:
Credit featured image: solostream.com